Why AI Creates Better
Weather Forecasts

I had the chance to work with a stellar team at BUCK Amsterdam on this video for Google Deepmind.

AI is being used to create better weather forecasts by analyzing past weather data to find patterns that can be used to predict future weather. This could help people prepare for extreme weather events, grow better crops, and make better decisions about their daily lives.

Client
Google Deepmind

Studio
BUCK Amsterdam

Executive Creative Director: Vincent Lammers
Executive Producer: James Britton
Head of Production: Carolina Brandao
Group Creative Director: Richard Gray, Ward Graumans
Associate Creative Director: Jen Zheng
Animation Director: Joe Brooks
Producer: Jamey Kitchens
Production Coordinator: Bénédicte Gold-Dalg
Art Director: Rasmus Stenberg
Brand Strategy Director: Marla Moore
Brand Strategist: Tina Surelia
Copywriting: Asli Zeren
Researcher: Joe Mayo
Design: Brian Hermelijn, Rasmus Stenberg, Catarina Alves, Chris Markland
2D Animation: Andrés Cuevas, Dries Van Broeck, Jesper Bolther, Otilija Morozaité, John Stewart, Laurentiu Lunic, Jardeson Rocha, Marco van der Vlag, Marco de Vecchi, Greta Sennekamp
Editor: Cameron Kelly
Assistant Editor: Oliver Lin
Colorist: Dan Swierenga

Music: Zelig sound
Creative Lead: Connor Duin
Executive Producer: Aleah Morrison-Basu
Senior Producer: Breda Canning

Friction
Jesper Bolther
Struensegade 44, 4.th.
DK-2200 Copenhagen

Phone: +45 6070 4840
Email: bolther@friction.dk

CVR 35784713